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Social Media Manager

Valentines Austin is seeking a full-time Social Media Manager to plan, create, and publish content, in addition to actively managing community engagement. Under the direction of the Marketing Director, the Social Media Manager will work cross-functionally to grow the social following and drive traffic to the website. The ideal candidate is up-to-date with the latest digital technologies and social media trends, has excellent communication skills, can express Valentines’ viewpoints creatively, and has a passion for social media and fashion. Ultimately, this role is responsible for ensuring Valentines’ social media presence generates high levels of web traffic and client engagement.

ABOUT THE COMPANY

Valentines is a luxury boutique with a collection of ready-to-wear, shoes, accessories, fine and fashion jewelry, and home décor. In 1999, Teresa Windham opened the first Valentines location in Austin, Texas with a mission to “find the clothes you love to wear.” With a second location at Kerbey Lane Village that opened in 2015, both boutiques are glamorous havens that encapsulate Teresa’s passion for art, fashion, travel, and design in a relaxed, welcoming atmosphere.

Today, the team at Valentines continues to travel the world to hand select clothing that fits every aspect of women’s lives. Our team of stylists works with clients to create custom edits that elevate everyday essentials and tailor looks for special occasions. Whether we are styling a long-time client or welcoming someone for the very first time, helping each woman tap into her inner joy and feel gorgeous remains at the core of all we do.

KEY RESPONSIBILITIES

Design & implement social media strategies that align with sales goals:

  1. Stay up-to-date with current technologies and trends in social media, design tools, and applications
  2. Suggest and implement new social features to develop brand awareness, like promotions and competitions
  3. Coordinate social focused partnerships or giveaways

Prep content for social media platforms:

  1. Own the content calendar - planning, preparing, and executing daily and weekly posts across all social media platforms
  2. Follow SOPs to create consistent campaign promotions
  3. Create compelling original photo and video content using in-store merchandised areas such as display tables, mannequins, exterior store views, etc
  4. Collaborate with other team members when possible to create original photo or video content of modeled clothing, talking-head or explainer videos
  5. Identify and request permission to share user-generated-content (UGC) then strategically include it in the content calendar
  6. Optimize content for each social platform during the design phase
  7. Design graphic promotional material for sales campaigns, events, etc

Publish content on social media platforms:

  1. Ensure Instagram stories are live at all times by maintaining consistent publishing schedule
  2. Follow publishing SOPs to maintain brand and content consistency across platforms
  3. Add and remove highlights from Instagram profile on a daily and weekly basis
  4. Remove or archive content on Instagram when it loses relevance

Oversee social media accounts’ design:

  1. Maintain high standard aesthetics on social profiles at all times
  2. Plan Instagram grid content at least one week in advance to ensure cohesive aesthetic is maintained at all times
  3. Update profile pictures, timeline covers, profile banners, and profile layouts to meet brand guidelines and create a cohesive online presence

Manage and engage online community:

  1. Communicate with followers, respond to queries in a timely manner and monitor follower comments and direct messages
  2. Moderate or remove comments, messages, and accounts that don’t follow community guidelines
  3. Create community building strategies that drive brand awareness and engagement across all relevant social channels

Report on performance metrics:

  1. Monitor, track, and report on social media performance and metrics on a high level daily and weekly, and with data deep-dive monthly
  2. Identify performance trends and extrapolate meaning to apply to future content development strategies

Maintain a safe work environment:

  1. Any level of negative behavior, from incivility or rudeness up to bullying and harassment, creates a toxic and destructive environment, will not be tolerated and is cause for termination
  2. Dress appropriately and follow dress code guidelines
  3. Smoking or vaping of any kind, drinking, or the unlawful use of drugs is prohibited in the workplace

Other tasks as assigned

Reports to Marketing Director

QUALIFICATIONS

  • At least 2 years of experience in social media marketing with a strong portfolio to share showing photos, video, and account growth
  • At least 2 years of experience using Instagram for business purposes
  • At least 1 year of experience with graphic design in Canva
  • Strong phone photography and videography skills
  • Knowledge of best practices and ability to use and navigate Facebook, Threads, Instagram, LinkedIn, Pinterest, and Tiktok 
  • Pop culture savvy to identify new trends and occasions/moments for the brand to activate upon
  • Some experience in programs like Meta Business Suite, Planoly, Hootsuite, Later or other social management programs
  • Experience with Shopify is a plus, but not required
  • Ability to craft a social media post in a pinch
  • Ability to work in a group and is cognizant of others’ priorities to help achieve the goals of the group
  • Ability to follow directions from management
  • Ability to work in a deadline-driven work environment, with attention to detail and effective prioritization
  • Excellent verbal and written communication skills 

SCHEDULE

  • Full-time salaried position
  • Must be available to work on-site at our Davenport Village location

BENEFITS

  • Up to 50% of healthcare is covered on the first of the month after 60 days. For example, if hired on or prior to August 1st, the plan would become effective November 1st
  • Employee discount on store merchandise after 60 days
  • Lunch provided 2 or more days each week

ANNUAL SALARY

  • $50,000 - $60,000 Based on Experience

APPLY

  • Email your resume and social media work samples to careers [at] valentinesaustin.com.

If hired for this position, the Social Media Manager will be provided adequate equipment to complete their responsibilities.