Coût De La Liberté (“the cost of freedom”) is a men’s and women’s luxury fashion brand based in Los Angeles. Designed by Jeffrey Lubell, founder of True Religion, and Carrie Stroup, the brand was launched in 2020 as a collection of one-of-a-kind pieces for anyone with an adventurous and playful fashion sense. It has since grown into a collection for artists, musicians, athletes and extraordinary ordinary people around the world.