With a background in the music industry, Iro founders Laurent and Arik Bitton channel their love for music into a different medium: fashion. Born in Paris and inspired by the 70's and 80's American rock scene, Iro is driven by the desire to build a simple and strong wardrobe composed like a soundtrack. Clothing breaks codes and plays with contradictions — spot tweed and leather biker jackets that toughen up traditional silhouettes.