The endlessly buildable mascara that lengthens, defines, and volumizes.
Clean, buildable mascara lengthens, defines, and volumizes. Go natural to bold with an hourglass shaped brush expertly crafted from plant-based filament and designed to catch every last lash. Take your lashes from everyday natural to full and fluttery with just a few swipes.
A creamy, plant-based wax blend and Shea Butter deliver a volumizing and nourishing payoff without clumping, flaking or transferring.
Key Ingredients:
- Carnauba & Candelilla Wax Blend: ultra-creamy texture for maximum build.
- Plant-Derived Ester: Rich pigment payoff, helps boost wear time.
- Organic Shea Butter: Nourishes and protects lashes.
No PEGs
Cruelty Free
No Phthalates
No Parabens
Eyes amplified—any way you swipe it.
- Buildable
- Lengthens & Defines
- No Flaking
The ultimate buildable mascara that lengthens, defines and volumizes. Supremely clean for sensitive eyes.
From everyday natural to full and fluttery
How to Use:
- Beginning at your lashline, wiggle the wand from side-to-side to catch every lash with each swipe.
- Apply 1 coat to lengthen & lift.
- Swipe a second coat to define & separate.
- A final coat volumizes.
1 Coat to
LENGTHEN
2 Coats to
DEFINE
3 Coats to
VOLUMIZE
"I like to work the wand from side to side as I move toward the tips to catch every last lash.
One swipe is all I need for a natural look. Then for an evening look, I’ll push the thickness with a few more layers."
- Gucci Westman, Founder & Makeup Artist
Pair with Eyeshadow II Brush
All skincare and cosmetics are final sale and may not be returned or exchanged.
The endlessly buildable mascara that lengthens, defines, and volumizes.
Clean, buildable mascara lengthens, defines, and volumizes. Go natural to bold with an hourglass shaped brush expertly crafted from plant-based filament and designed to catch every last lash. Take your lashes from everyday natural to full and fluttery with just a few swipes.
A creamy, plant-based wax blend and Shea Butter deliver a volumizing and nourishing payoff without clumping, flaking or transferring.
Key Ingredients:
- Carnauba & Candelilla Wax Blend: ultra-creamy texture for maximum build.
- Plant-Derived Ester: Rich pigment payoff, helps boost wear time.
- Organic Shea Butter: Nourishes and protects lashes.
No PEGs
Cruelty Free
No Phthalates
No Parabens
Eyes amplified—any way you swipe it.
- Buildable
- Lengthens & Defines
- No Flaking
The ultimate buildable mascara that lengthens, defines and volumizes. Supremely clean for sensitive eyes.
From everyday natural to full and fluttery
How to Use:
- Beginning at your lashline, wiggle the wand from side-to-side to catch every lash with each swipe.
- Apply 1 coat to lengthen & lift.
- Swipe a second coat to define & separate.
- A final coat volumizes.
1 Coat to
LENGTHEN
2 Coats to
DEFINE
3 Coats to
VOLUMIZE
"I like to work the wand from side to side as I move toward the tips to catch every last lash.
One swipe is all I need for a natural look. Then for an evening look, I’ll push the thickness with a few more layers."
- Gucci Westman, Founder & Makeup Artist
Pair with Eyeshadow II Brush
All skincare and cosmetics are final sale and may not be returned or exchanged.