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Explore our featured collections.

THE GREAT.

Emily Current and Meritt Elliott have been business partners for almost two decades. Their journey as entrepreneurs, brand builders, stylists and designers have led them to their most proud achievement to date - a fully realized women's wear collection, aptly called, THE GREAT. Champions of supportive female friendships and the spirit of creative fearlessness, Emily and Meritt are known for their authentic, kind and optimistic approach to both design and life. They focus on an all-American classic look you can only dream of finding in vintage stores that are cozy and easy to wear.

27 Results

The Rancher Jacket | Golden Sand

The Rancher Jacket | Golden Sand

The Great.

$395.00

Unit price
per 

3 sizes
  • 0 / XS
  • 1 / S
  • 2 / M
The Structured Victorian Skirt | Black

The Structured Victorian Skirt | Black

The Great.

$325.00

Unit price
per 

3 sizes
  • 0 / XS
  • 1 / S
  • 2 / M
The Mountain Lodge Cardigan | Taos Stripe

The Mountain Lodge Cardigan | Taos Stripe

The Great.

$450.00

Unit price
per 

3 sizes
  • 0 / XS
  • 1 / S
  • 2 / M
The Suede Cowboy Boot | Washed Indigo Floral

The Suede Cowboy Boot | Washed Indigo Floral

The Great.

$550.00

Unit price
per 

2 colors, 4 sizes
  • tan floral
  • washed indigo floral
  • 7
  • 8
  • 9
  • 10
The Sparrow Tank | Chocolate

The Sparrow Tank | Chocolate

The Great.

$325.00

Unit price
per 

3 sizes
  • 0 / XS
  • 1 / S
  • 2 / M
The Sparrow Short | Chocolate

The Sparrow Short | Chocolate

The Great.

$295.00

Unit price
per 

3 sizes
  • 0 / XS
  • 1 / S
  • 2 / M
The Field Tee | Ashwood Stripe

The Field Tee | Ashwood Stripe

The Great.

$155.00

Unit price
per 

3 sizes
  • 0 / XS
  • 1 / S
  • 2 / M
The Road Shirt | Shoreline Wash

The Road Shirt | Shoreline Wash

The Great.

$350.00

Unit price
per 

3 sizes
  • 0 / XS
  • 1 / S
  • 2 / M
The Wayne Jean | True White

The Wayne Jean | True White

The Great.

$350.00

Unit price
per 

5 sizes
  • 24
  • 25
  • 26
  • 27
  • 28
The Stetson Western Bandana | Navy

The Stetson Western Bandana | Navy

The Great.

$45.00

Unit price
per 

2 colors
The Leather Cowboy Boot | Brown Floral

The Leather Cowboy Boot | Brown Floral

The Great.

$595.00

Unit price
per 

5 sizes
  • 7
  • 8
  • 8.5
  • 9
  • 10
The Little Tee | Pimento Stripe

The Little Tee | Pimento Stripe

The Great.

$125.00

Unit price
per 

1 color, 3 sizes
  • pimento stripe
  • 0 / XS
  • 1 / S
  • 2 / M
The Suede Cowboy Boot | Tan Floral

The Suede Cowboy Boot | Tan Floral

The Great.

$550.00

Unit price
per 

2 colors, 5 sizes
  • tan floral
  • washed indigo floral
  • 7
  • 8
  • 8.5
  • 9
  • 10
The College Sweatshirt Stetson Graphic | Washed White

The College Sweatshirt Stetson Graphic | Washed White

The Great.

$225.00

Unit price
per 

1 color, 4 sizes
  • 0 / XS
  • 1 / S
  • 2 / M
  • 3 / L
The Stetson Western Bandana | Red

The Stetson Western Bandana | Red

The Great.

$45.00

Unit price
per 

2 colors
The Gus 6X Hat | Ranch Tan

The Gus 6X Hat | Ranch Tan

The Great.

$525.00

Unit price
per 

1 color, 4 sizes
  • 6 7/8
  • 7
  • 7 1/8
  • 7 1/4
The Chambray Embroidered Western Shirt | Chambray

The Chambray Embroidered Western Shirt | Chambray

The Great.

$350.00

Unit price
per 

1 color, 4 sizes
  • 0 / XS
  • 1 / S
  • 2 / M
  • 3 / L
The Western Narrow Belt | Cream With Silver

The Western Narrow Belt | Cream With Silver

The Great.

$175.00

Unit price
per 

3 sizes
  • S
  • M
  • L
The Big Buckle Belt | Cognac With Brass

The Big Buckle Belt | Cognac With Brass

The Great.

$195.00

Unit price
per 

3 sizes
  • S
  • M
  • L
The Slim Tee | Heather Grey

The Slim Tee | Heather Grey

The Great.

$95.00

Unit price
per 

3 sizes
  • 0 / XS
  • 1 / S
  • 2 / M