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Explore our featured collections.

THE GREAT.

Emily Current and Meritt Elliott have been business partners for almost two decades. Their journey as entrepreneurs, brand builders, stylists and designers have led them to their most proud achievement to date - a fully realized women's wear collection, aptly called, THE GREAT. Champions of supportive female friendships and the spirit of creative fearlessness, Emily and Meritt are known for their authentic, kind and optimistic approach to both design and life. They focus on an all-American classic look you can only dream of finding in vintage stores that are cozy and easy to wear.

37 Results

The Vignette Top | White

The Vignette Top | White

The Great.

$195.00

Unit price
per 

3 sizes
  • 0 / XS
  • 1 / S
  • 2 / M
The Dolphin Short | Natural W/ Field Floral Embroidery

The Dolphin Short | Natural W/ Field Floral Embroidery

The Great.

$250.00

Unit price
per 

3 sizes
  • 0 / XS
  • 1 / S
  • 2 / M
The Road Shirt | Shoreline Wash

The Road Shirt | Shoreline Wash

The Great.

$350.00

Unit price
per 

3 sizes
  • 0 / XS
  • 1 / S
  • 2 / M
The Suede Cowboy Boot | Washed Indigo Floral

The Suede Cowboy Boot | Washed Indigo Floral

The Great.

$550.00

Unit price
per 

2 colors, 4 sizes
  • tan floral
  • washed indigo floral
  • 7
  • 8
  • 9
  • 10
The Sailboat Lodge Cardigan | Cream

The Sailboat Lodge Cardigan | Cream

The Great.

$450.00

Unit price
per 

1 color, 3 sizes
  • cream sailboat
  • 0 / XS
  • 1 / S
  • 2 / M
The Little Tee | Pimento Stripe

The Little Tee | Pimento Stripe

The Great.

$125.00

Unit price
per 

2 colors, 3 sizes
  • pimento stripe
  • 0 / XS
  • 1 / S
  • 2 / M
The Wayne Jean | True White

The Wayne Jean | True White

The Great.

$350.00

Unit price
per 

5 sizes
  • 24
  • 25
  • 26
  • 27
  • 28
The Sailboat Bandana | White

The Sailboat Bandana | White

The Great.

$35.00

Unit price
per 

2 colors
  • white
The Teammate Sweatshirt W/ Saltwater Stripe | Washed White

The Teammate Sweatshirt W/ Saltwater Stripe | Washed White

The Great.

$195.00

Unit price
per 

3 sizes
  • 0 / XS
  • 1 / S
  • 2 / M
The Sailboat Bandana | Red

The Sailboat Bandana | Red

The Great.

$35.00

Unit price
per 

2 colors
  • white
The Gus 6X Hat | Butterscotch

The Gus 6X Hat | Butterscotch

The Great.

$525.00

Unit price
per 

2 colors, 4 sizes
  • 6 7/8
  • 7
  • 7 1/8
  • 7 1/4
The Saddle Stitch Bag | Cognac

The Saddle Stitch Bag | Cognac

The Great.

$195.00

Unit price
per 

The Western Riding Cardigan Sweater | Robin Blue

The Western Riding Cardigan Sweater | Robin Blue

The Great.

$495.00

Unit price
per 

4 sizes
  • 0 / XS
  • 1 / S
  • 2 / M
  • 3 / L
The Boxy Crew Stetson Graphic Tee | Washed White

The Boxy Crew Stetson Graphic Tee | Washed White

The Great.

$155.00

Unit price
per 

4 sizes
  • 0 / XS
  • 1 / S
  • 2 / M
  • 3 / L
The Leather Cowboy Boot | Brown Floral

The Leather Cowboy Boot | Brown Floral

The Great.

$595.00

Unit price
per 

5 sizes
  • 7
  • 8
  • 8.5
  • 9
  • 10
The Western Narrow Belt | Cream With Silver

The Western Narrow Belt | Cream With Silver

The Great.

$175.00

Unit price
per 

3 sizes
  • S
  • M
  • L
The Gus 6X Hat | Ranch Tan

The Gus 6X Hat | Ranch Tan

The Great.

$525.00

Unit price
per 

2 colors, 4 sizes
  • 6 7/8
  • 7
  • 7 1/8
  • 7 1/4
The Chambray Embroidered Western Shirt | Chambray

The Chambray Embroidered Western Shirt | Chambray

The Great.

$350.00

Unit price
per 

1 color, 4 sizes
  • 0 / XS
  • 1 / S
  • 2 / M
  • 3 / L
The Stetson Western Bandana | Navy

The Stetson Western Bandana | Navy

The Great

$45.00

Unit price
per 

2 colors
The Tooled Leather Concho Belt | Cognac With Brass

The Tooled Leather Concho Belt | Cognac With Brass

The Great.

$250.00

Unit price
per 

1 color, 3 sizes
  • S
  • M
  • L